Reality LA wanted a whimsical campaign to re-introduce the biblical story account of a woman named Ruth. We created a visual interface that allowed the user to “walk” Ruth through a biographical account of her own story. As well as layering connectivity to extended serial video content throughout the series.
We employed the latest in HTML5, CSS3, jQuery to create a rich and unique user experience.
Ruth had thousands of visitors within the first two weeks of launch as well as hundreds of collective Facebook likes and Twitter tweets.
Pretty crazy website but I really dig it. I love the utilization of the side-scroller approach here tied together with the story and visual storytelling it’s pretty awesome. The illustrations are crude almost, but that’s a stylistic choise for sure, it works really well too. The animations are pretty good and the parallax really helps sell the animation/atmosphere. Really great stuff and super smart way to tell a story. It’s not at all appropriate for many scenarios but every once in a while it’s nice to find something like this that works really well.
Gene Crawford – Editor & Producer of unmatchedstyle.com and the ConvergeSE.com conference.